

Shelly J Etzerza
Owner/Founder
Phone/Text/Video Chat:
1.250.600.3777
Prince Rupert, BC Canada
“As a Ts'msyen woman, I bring a deep cultural respect for Indigenous ways of being into every aspect of Red Raven Administration.”
A Bit About Me
Remote Administrative Support for Indigenous Business & Non-Profit Leadership
Northwest Coast, BC | Ts'msyen-Owned | Killerwhale Clan
Welcome to Red Raven Administration.
Hello! I am Shelly from Metlakatla, BC
With nearly three decades of experience in business operations, financial management support, HR coordination, and Administrative efficiency, I provide remote, culturally aligned support to Indigenous entrepreneurs and community organizations across British Columbia’s Northwest Coast.
My services are rooted in sustainability, eco-conscious accountability, and operational excellence. I specialize in delivering remote administrative solutions that reflect Indigenous identity, strengthen organizational capacity, and foster long-term community impact.
What I Offer
Administrative Efficiency
I streamline workflows, manage contracts, and implement billing systems
that improve performance and reduce stress.
Financial Foundations Support
From bookkeeping and budget planning to grant support and audit preparation,
I help ensure financial clarity and compliance.
Community Engagement Support
I lead outreach initiatives, support coordinate events, and
build strong relationships with stakeholders and partners.
Digital Presence
I design websites, create visual content, and develop marketing strategies
that reflect Indigenous values and aesthetics.
Occupational Health & Safety Compliance
I assist with risk assessments and help organizations meet
regulatory standards with confidence.
Leadership Strengths
Proactive problem-solving and decision-making
Strong communication and team-building skills
Highly organized, detail-oriented, and efficient
Technologically proficient in Microsoft Suite, Sage 300, Adobe, and other digital platforms
Education & Credentials
Diplomas in Business Administration and Aboriginal Tourism Management
Certifications in Indigenous Entrepreneurship, Audit Training, and Health & Safety
Extensive training in financial systems, project management, and community engagement
My Commitment
As an Indigenous-centered administrative professional,
I am deeply invested in the long-term success of Indigenous businesses and non-profits.
My work is guided by cultural respect, community compassion, and
a vision for sustainable growth.
Whether you're launching a new initiative or strengthening an existing organization,
I’m here to support your journey with clarity, integrity, and cultural resonance.



